Career in Strategic Communications
Strategic communication involves policy making and providing guidance for companies to brand reputation and develop the business. Not only is this, conveying information to the public in an efficient manner also a part of Strategic communication. So this field is a combination of Public Relations, Mass communication and Advertising fields. Analysis of trends, marketing and reputation are the important aspects of this career.
EXPERT’S GUIDE:
Our expert for the career counselling session on Strategic Communications was Shri. Raj Sahu. He is a public affairs and strategic communication professional. He has conceptualized, strategized, designed, and given direction to the strategic campaigns of several top industries namely Reliance Industries, NDTV and All India Radio. He pursued his Masters in Executive program in Business Management in IIM Calcutta and he is also a Delhi University graduate in English Literature. He has a knack for detailing and analyzing policies and can help conceptualize and execute the communication policies.
The complete Career Counselling session on ‘Career in Strategic Communications’ is available on SDF’s Facebook Page. Check out the full session on our Facebook page now👇
You can also find the complete session on our YouTube channel.
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Let us know look at the more details about the career in strategic communications.
Eligibility criteria:
10+2 in either Science, Commerce or Arts with minimum 40% aggregate marks from a recognized college/institution.
For Master’s degree in Communication:
- The candidate needs to pass a Bachelor’s degree in any area of communication in Arts or Science stream or any other equivalent field from any recognized university.
- Have to secure a minimum 50% marks in the graduation level
Skills required:
Government colleges:
Private colleges:
Job opportunities and salaries for the different fields:
Top recruiting companies:
1. CFT Consulting India
2. Atheva Services
3. Hindustan Times Group Publication
4. NDTV network
5. Viacom
6. Big Entertainment
7. DDB Mudra group
8. Travison Communications
Conclusion:
The field of Strategic communication involves a combination of Public Relations, Journalism and Advertising fields. One based on his interests, skill set, and abilities can make a choice of his/her field of interest. Several opportunities as different roles in top companies with good pay makes this field a highly popular one.
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