Career in Marketing Research
Market research is a part of business planning or business strategy. It is used by ventures to gather and analyze information that helps in understanding consumer and market behaviors. Information collected includes market composition and size, market trends, customer demographic, consumer satisfaction, target market, market forecasting for new products, etc.
Everyone knows that to make your idea, cause or product known, marketing is important. Marketing is used everywhere and by everyone. From corporate to non-profits to political parties and even individuals, all use marketing to push their brand. But to ensure that the marketing strategies are fruitful, it is important to know what the target market is like before developing marketing strategies; for that, market research is used. Hence, market research helps in making the right business decisions.
Market research can be conducted by specific departments in the companies themselves, or through third-party independent agencies. There are primarily two types of market research: primary market research, which is then sub-divided into qualitative research and quantitative research, and secondary market research. Techniques of research vary according to the type of research being conducted. Qualitative research includes techniques such as focus groups, in-depth interviews and ethnography, whereas quantitative research includes techniques such as customer surveys and anything that involves analysis of statistical and quantifiable data.
The scope of market research is very wide and it is a great choice for a fruitful career.
Expert Guide
Shri Bhuvan B. Singh is an independent consultant and a practicing lawyer with more than 25 years of experience in Market Research, Advertising and Marketing. He has formerly worked in many Indian and South Asian FMCG (Fast-moving consumer goods) companies, pharmaceuticals, consumer durables, telecommunications, banking, education and IT domains. In addition to that, he has had the experience of working in The Nielsen Company, the largest market research company in the world, and also with BBDO Advertising and DHL Express Service. In this article, we will be looking at the expertise that was shared by Shri Bhuvan B. Singh on “CAREER IN MARKET RESEARCH” in a live session conducted by the Shashi Dream Foundation, as a part of their initiative to provide career advice for children in need.
The complete session is available on SDF’s Instagram page. Check out the full session of our Instagram now👇
Instagram: https://www.instagram.com/tv/CDwIVKvniwV/?igshid=1jsakx8ihtewp
and on YouTube: https://www.youtube.com/watch?v=W_pKL98gEv4
Eligibility criteria:
· Basic degree like a Bachelors’ in any field is sufficient as a qualification + courses specific to market research.
· Having the right skill set for market research is much more important than having a degree. Skill set could differ based on the type of market research — quantitative or qualitative — being conducted.
Masters’ in Business Administration (MBA) or especially in Market Research helps too.
Online and offline courses (certificates, diplomas, specializations) in Consumer Behavior, Market Research, Quantitative and Qualitative research, Data Science and Marketing are beneficial too, if one does not possess a degree in business administration and commerce. Online courses can be found on sites like Coursera, Edx.org, Unacademy, etc.
Skills from these courses can be developed from internships in market research. Internships look good on CV for opting jobs. Internships can be found on Internshala, Indeed, LinkedIn and other job proving platforms.
Apart from courses like this, you can also procure online certifications through exams.
While these qualifications are good for working in market research on an entry-level (research associate or on-field researcher), there is more scope and higher posts with an MBA degree or a Masters’ in Market Research.
Skills required:
Online courses
Colleges in India
Colleges Abroad
Job opportunities
Apart from international and Indian firms, there are many fields in which with Market Research you can further your career. NGOs, film production houses, music production labels, political parties, game development companies, independent market research agencies all require market research analysts.
Top recruiting companies
The following are market research agencies that do market research for various companies, non-profits, government projects, political parties, etc.
Anyone who has a keen interest in this filed can work hard to make a future for themselves. Marketing research is a field now coming into limelight and has great scope. this field has a major roles to play in today’s world is becoming more and more relevant everyday. If one has keen interest in marketing they can enter this field and have a bright future.
Click on the following links to find more information regarding our career counseling session video 👇
Facebook: https://www.facebook.com/ShashiDream/
Instagram: https://www.instagram.com/shashi_dream_foundation/?hl=en
LinkedIn: https://www.linkedin.com/company/shashidreamfoundation/
Twitter: https://twitter.com/shashi_dream
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