Career in Marketing
Introduction of Career
Is Marketing only about selling a product with a strategy? It is the only way it has been perceived by many. There is a significant difference between sales and Marketing. It starts by analysis correctly about the product i.e. what is the product? Then finding who can be its customer or its future customer, then how to show your product as a desirable product to the customer, giving them apt reasons for buying that product using constructive and creative ideas.
Marketing is a very diverse Career that includes innumerable fields such as:
· Advertising: Money is invested in medium to spread information related to the product to the customer
· Media Planning: Having a scientific aptitude is a must as it includes using mass media in the best way
· Research: Have to understand the needs of the customer that what he wants.
· Product Planning: How the product should be like as it must follow the trends so that appeal to the customer and for this marketer must have to communicate well with customers understanding their needs.
· Price Strategy: This requires study, what should be the best price.
· Market research: Includes researching about the different mediums that can be used to communicate with customers, about the right product, and about the customers’ needs. This also includes finding the reason behind failures and then trying to solve them.
· PR(Public Relation): No money is invested on medium, this includes creating a good image of the product in front of the customer.
· Product designing: It includes both an artistic and scientific approach, as the product must be attractive to the customer.
· Event Management: A hardworking job, including managing different events organized in an organized manner.
· CRM(Consumer Relationships Management): Making sure that old customer relations are maintained so that they use more products of the company.
· Data Sciences: Intelligent using data in the best interest of the company.
· Digital Marketing: Using different social platforms to promote products.
Expert’s Guide:
Speaker
Mr.Tarun Jha
He is truly an inspiring and motivating personality, who believes in “life and learn”, he enthusiastically learns a new thing every day and inspires the world with his passionate and creative ideas. He started his career in Advertising and has worked with agencies like Mudra Communications and Ogilvy. Made a shift as a client Marketer in consumer durable and electronics, with the Videocon group and has been in the Automotive business for the last 15 years, including 3 years at Mahindra and Mahindra. And is currently Head of Marketing at SKODA AUTO India. He is no doubt a role model for Marketing aspirants.
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Eligibility Criteria
· If one wants to be a Marketer he must be curious, wanting to do something constructive, new, and creative.
· Person must be hardworking.
· One should have an interest in communicating with people.
· Marketing is a career, anyone can opt for having different graduation and post-graduation backgrounds that don’t matter much.
· But it is advised to do CA, BBA, BCom, BMS, and then MCom or MBA.
· As understanding, these courses provide a good base and increase a person's scope for a career in Marketing.
Skills required:
Top Colleges offering Marketing Courses:
Government Colleges:
Private Colleges:
Top Recruiting Companies:
· CFT Consulting
· Reflik
· IVALUEPLUS SERVICES PVT LTD.
· Need Help Selecting a Company?
· Atheva Services.
· Covent Informatics
· Contique Global
· Shivalic HR Solution.
· Digital Marketing ROBO
· Digital Marketing Academy
Conclusion:
Marketing is truly a diverse career that includes many fields, a person from any educational background can pursue this brilliant field. Some courses provide a good platform to explore and understand marketing. But the only thing that is must to be a marketer is the person should be able to learn new things every day with zeal, he should have a curious mind and should know how to convert challenges into victory as all the fields of marketing are full of challenges that can be resolved only by a marketer’s hard work.
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