Career in Digital Marketing
One of the components of marketing is digital marketing. It uses the internet and online-based digital technologies such as mobile phones, computers, or any other digital media to promote the products and services. It is one of the highly regarded jobs in today’s era. There is a huge scope when it comes to digital marketing, and even covid-19 plays an important role in the creation of a lot of employment in digital marketing.
In simple terms, digital marketing is the use of digital mediums and tactics to connect with potential customers and even influence the actual and potential customers on the Internet. Some of the benefits of choosing digital marketing as a career are that you will be up to date with new technologies and trends, immense learning opportunities, diversified job opportunities, and many more.
EXPERT’S GUIDE:
Shri. Aditya Pandey is a passionate digital marketing mentor and practitioner, who excels in PPC, SEO, SEM, Social Media Marketing, Google Analytics, etc. He is currently working as Cloud Campus Lead Consultant — Digital Marketing with NIIT Ltd. He has worked at Simplilearn Americas based in Bangalore, India, followed by an exceptional stint with INC, VYASA as a Deputy Branch Manager — Marketing.
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Eligibility Criteria:
A career in digital marketing requires having either a bachelor’s degree or a master’s degree. To attain a bachelor’s degree, an aspirant needs to have an educational pattern of 10+2 years. He/She should have a minimum of 50 percent in the higher secondary from a recognized board.
Further, for a master’s degree, the aspirant needs to have a bachelor’s degree from any stream but needs to have a recognized university or college degree. Further, some colleges take admission based on the performance in the entrance examination. Some examinations are CAT, XAT, MAT, etc.
Skills Required:
Government Colleges:
Private Colleges:
Job Opportunities:
Many opportunities are available for the ones who have graduation or post graduation in Digital Marketing. Some of the Job Profiles are:
Top Recruiters:
Conclusion:
In today’s times, Digital Marketing is a rapidly growing and evolving career path. Digital marketing is one of the lucrative fields. An aspirant with the required skills, knowledge, and experience would easily get the job as per his/her area of interest. Digital Marketing attracts young people who are hugely ambitious. Digital marketing actually helps you to become rich if you are in tune with the changing trend and faces of the digital marketplace.
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